SmartRay has appointed Ettore Cucchetti as Managing Director, overseeing the company’s sales, marketing and product management.

An experienced business leader in the machine vision and automation industry, Ettore has spent more than three decades in management roles for high-tech companies around the world.

Enthusiastic about technical challenges, he will drive SmartRay’s international growth, with particular focus on the electronics, automotive and new energy sectors, and the US and Asia markets.

Key responsibilities include taking forward SmartRay’s innovative 3D sensor portfolio recognised by customers for being fast, accurate and precise. It includes innovative product lines such as the ECCO range of 3D sensors for metrology inspection, and the JOSY 3D inline weld inspection system.

Ettore said: “I am delighted to be at the helm to guide SmartRay on its mission to become the recognised global leader of 3D metrology for inline inspection. Combining a strong foundation of great technology, extensive 3D expertise and the right strategy for globalisation, I am confident that more customers can benefit from our best price-performance 3D sensors in all kinds of manufacturing sectors”.

SmartRay founder Mathias Reiter said: “We’re very pleased to welcome Ettore to this role. He has many years of experience in the vision industry, in Europe and Asia, and we’re certain he will develop and implement a successful strategy for our ongoing international growth. His personal motto is ‘think fast, act swiftly’, which perfectly aligns with our ethos and business practices at SmartRay.”

Beginning his career as a sales manager for SLII Machinery in the US, he has worked for several notable global companies including Cognex in Europe and Asia, Preci-Dip SA in Switzerland, and Isra Vision AG in Germany. Prior to joining SmartRay, he was CEO at ACG Inspection Systems, based in India.